Content Tips and Guides

3 Generic Content Strategies

The difference between achieving your online business goals and having an under-performing expensive website can come down to having the right content. The right content will draw search traffic in, make your site sticky so that you retain regular visitors, and engender sufficient trust that visitors are willing to enquire or buy from you. So [...]

Read the full article →

How To Develop Engaging Content

Having content on your site that engages with your audience is likely to be one of your key content strategy objectives. But how can this be done? Well in 2011 the Content Marketing Institute asked a group of ten online content experts the question, “How do you make content more engaging?” The answers were highly [...]

Read the full article →

Four Features of Good Blog Content

While a blog can serve as an important part of an online marketing strategy by providing interesting content that can go beyond that of a news feed or informational pages, in order for a blog to be most effective, it needs to incorporate certain elements. Just having a few keywords related to your industry is [...]

Read the full article →

The Hamburger Approach to Writing Web Content

When you think about, it writing good web content is a little bit like assembling a hamburger. You want the reader to get to the “meat” of what you are trying to say, but it needs to fit in between a good quality introduction and a conclusion. These two components are the two buns that [...]

Read the full article →

Want to be an Expert in Your Niche? Develop Your Own Content Products

When you are operating an online venture, you don’t want to be seen as someone who lacks expertise. Instead, you want to be known as the “go to” person when people are looking for information. Establishing yourself in this way will take some effort, but it is well worth taking the time to do so. [...]

Read the full article →

Do You Speak Your Visitors Language?

There are a few different ways you can ensure that your content is written in language that your site visitors understand. One is to talk to them, not at them. Another strategy that you can adopt for your web site is to offer content in the language your site visitors speak. Talking to Your Visitors [...]

Read the full article →

How to choose your keywords

Keywords can be considered a necessary evil when it comes to writing for the web. On one hand, you want to make sure that your content is appealing to search engines. It would be a mistake, though, to ignore the fact that you also need to have content that meets the needs of the humans [...]

Read the full article →

5 Tips for Driving Highly Targeted Traffic to Your Web Site

As a site owner, getting Internet users to visit your site is a key component in doing business online. If you are like most of them, you check your traffic numbers regularly, and consider rising numbers to be a good thing – which it is. Unfortunately, having large traffic numbers isn’t going to help you [...]

Read the full article →

Top 5 Grammar Tips To Help You Get A Date! (… and traffic)

It’s true. You can get a date through using good grammar. It sounds ludicrous doesn’t it, but what if the girl (or guy) that you’ve been emailing is getting slowly but surely turned off by your constant and flagrant disregard for the English language? An unlikely scenario you may think, but in a survey of [...]

Read the full article →

The Web Article Deconstructed

Writing for the web is not the same type of activity as other forms of written communication. People who are looking at books or magazines for information are usually looking for in-depth information. They take the time to sit down with these forms of media and savor them in a way that Internet users just [...]

Read the full article →

← Previous Entries

Next Entries →